Planning To Engage Your Business in Social Media Marketing? Here Is A Checklist To Help You!

Social Media Marketing has a pretentious reputation. For most of people in the commercial sector, it merely sums up to signing up over several social networking websites and posting articles, media and advertisements from time to time. The other ones of course know that this approach is far from truth.

It means much more than just being present in the social media environment, it is more of a commercial engagement with your prospective clients which if not handled properly, may lead to a total chaos. The goal of an effective SMM campaign is to deliver unique selling points to create concrete and sustainable sales. It needs a thorough planning and set up in deciding what will be delivered through dedicated channels. Here are a few pointers that one should be aware of before engaging themselves into social media marketing!

1.Define your base strategy 

Before you get on the floor, define a well budgeted road map which will help you in fine tuning the campaign along the way. This map or strategy will help you stay tune with what is being done and what exactly has to be done. Remember, social media marketing is not going to be easy, it consumes time and money. So, knowing what you exact out of your campaign will ease out things a bit.

2.Assess your environment

Research as much as you can. You don’t want to jump into the campaign without knowing what is in store for you. It might create a lot of mess while building awareness and reputation of your product if not done with prior knowledge. It is suggested to have a thorough knowledge about your competitors. Invest your time and get into case studies, both successful and failed. Learn more about technical potential that each social network has in store for you.

3.Be realistic about your budget 

One should use full potential that a social media platform has to offer but it is important that you target wisely. Marketing campaigns fail badly without an advertising campaign. So identify and assess your targets on geographical basis. This greatly helps in optimising your advertising budget.

4.Identify the right tools 

Using the right kind of measuring and benchmarking tools will act as a proof of your campaign’s success and at the same time help assess the need for more fine tuning. An increase in number of likes on Facebook or having more followers on Twitter is an indicator that your campaign is in good health.

5. Go for relevant content

A reputed company like SocioXpert, a popular SMM company in Delhi, makes sure that the content that goes on these platforms in terms of articles, media and comments is relevant to the product or service you are promoting. So, lay down your editorial rules in terms of language, easy reading and number of words. Be specific and keep in mind your target audience.

B2B Video Testimonials – What Are We So Afraid Of?

Visit any B2B travel website and you will see one thing in common on all of them – a lack of video testimonials. Ever wondered why? Why do so less company websites have video testimonials from their clients? There is certainly no cost involved and of course no barriers in terms of technology. So, that is not an excuse anymore. So what exactly is our excuse?

1.We may think it might not look good enough? But a good heartfelt moment beats a technical quality any day. We all know that.

2.My clients may not be so willing to do it. Have you asked them? Because if you ask you will find out they will usually be happy to do it. Provided their company allows them to do so.

3.Some people might say they are not sure what to say or what to make your clients say. Well, why not get someone to write you a reference letter or testimonial to get them started and then proceed forward.

4.There are way too many other things going on. Well, you will always have them going on. But once you get the video, it is done and can be used again and again.

5.We do not want to disclose our clients to our competitors. You really want to keep competition away from your clients? Then you better let them see how thrilled your clients are with you so that they don’t waste their time stealing away your clients. Needless to say, in today’s time, your clients can easily find out who you are working with whether you put them in videos or not.

If you happen to ask any B2B travel website how they got majority of business, they will usually reply, “word of mouth referrals”. So why can we not be leveraging on one of the most sustainable and powerful ways to distribute word of mouth referrals?

So, can we do anything to overcome our fear and excuses?

By any way, you should get at least two or three clients on video that can be used by your sales person at any point during the selling process. If you cannot do so, it is probably a sign of some underlying problem that is not just stopping you from your clients being seen on a video but also stopping you from keeping your business thriving.

Especially for B2b travel websites, providing your clients with an opportunity to experience the product you are selling through a video gives you the advantage when you are marketing and promoting your brand.

Remember, every day that you let a potential client leave from your site without seeing your clients raving about your product, you are losing an opportunity.

Source: https://www.prlog.org/12719383-b2b-video-testimonials-what-are-we-so-afraid-of.html

Corporate Travel - Is It Time to Centralize Your Program Again?

The recent past has seen various changes in corporate travel. The most important and significant one being the advent of easy access to airfares and hotel prices via internet. Since more and more corporate travellers found value and better control over their schedules by using internet to book, many organisations started opting for their employees to book their travel on their own. This step however led them to lose quite a bit of control and finances and a loss of productivity too.

While online travel booking has various advantages, there are still travellers complaining how difficult an online booking can be, how even when using the medium of internet they are not sure if they are getting the best possible rates. Due to a lack of trust between organisation and travel provider, these issues arise.

This makes the need for a specific online booking engine for corporates even more critical. A collaboration between your organisation and chosen travel management will prove to be beneficial for your company and you will be able to relate to the constantly changing corporate travel environment.

A corporate hotel booking portal is the answer to many of today’s problems faced in corporate travel. It will give a comeback to centralized travel bookings but at the same time maintain the ease of booking through the medium of internet and give the organisation a better hold on prices and costs. The awareness in terms of online travel booking and travel management has given birth to various corporate hotel booking sites that offer you guaranteed savings on your hotel bookings. Since these websites have special rates for only registered clients, the organisations also have the advantage of keeping the cost hidden for any reason if they wish to. On the other hand, it makes it easier for the traveller to keep the level of control they would like will still having to book the hotel through a corporate channel. 

The benefits of centralised travel booking through a corporate channels are many, here is a glimpse of some of them:

•Access to airline and hotel discount programs through agency and provider contracts

•Centralized booking allows travellers to be more organized and efficient

•Unused tickets can be tracked and hotel cancellation policies can be managed

•Centralized billing of hotels and car rentals

•More efficient booking processes

•Effective customer service for the inevitable changes and issues that come up with business travel

•

Customized and centralized financial and accounting reports

Source:https://www.prlog.org/12718893-corporate-travel-is-it-time-to-centralize-your-program-again.html

Why you’re Business Needs Corporate Travel Management

Do you as a manager constantly find yourself sending off employees to conventions, networking events and sales meet all around the country? Chances are the process is a bit stressful for you and you have already tried various techniques to make things easier at your end. But if your corporate travel has not yet been streamlined in spite of all the planning and implementation that you do, it is quite understandable. Considering the size of your operation, organising travel can be a daunting task. That is the prime reason why you should hire a corporate travel management firm. A corporate travel management firm will have the required expertise and experience and your will be surprised at how much time and money you can save on your travel operations by a allowing a profession to handle things. 

In case you have been organising your corporate travel in house, it is time you allocate your time and resources a little more effectively and outsource your travel needs to a professional. Whether your employees are attending conventions and seminar in US or travelling abroad to cover international markets, you will be able to benefit in terms of better rates. That is not all, another way how you can benefit from a tie up will be by connecting your employees ahead of time with discounted hotels. This way you don’t just save money on hotel costs but your employees save time in researching hotels. And who does know that time is money.

Another amazing benefit of online travel booking and travel management is the tax and corporate accounting that comes along. A goof travel management company will have a better way of recording and combining your travel expenses which allows you to deduct more taxable expenses. Tracking every employee’s travel expenses may sound like a nightmare, but these online booking engines for corporates and enterprises will do that in a jiffy. 

B2b hotel booking firms are incredible tech savvy these says. Many of the offer a free app which allows each employee to track their expenses as they go around their day on a given trip. It is fairly easy to say that corporate travel portals are vital for any corporation whether big or small. Keeping a record of your expenses, getting cheaper fares and hotel stays is critical for staying competitive and running a successful business.

Source:https://www.prlog.org/12718617-why-youre-business-needs-corporate-travel-management.html

Boost Your Travel Business with B2b and B2c Travel Portal

Development of a strong online portal for corporates is a task that needs some firm capabilities on various levels. Whether you talk about planning the right database or guest user interface design, or a link with suppliers of travel related services, there are numerous tasks that have to be accomplished.

Booking through a corporate travel portal comes with its own benefits. While a B2B is most suitable for transactions that involve dealing with another business, a b2C on the other hand deals with end user clients. Travel portals are the next generation platforms that effectively deliver innovative and easy bookings on the web. It is no surprise that most of the established businesses of the world are greatly influenced due to B2B travel portals by getting higher revenues and enhanced relationships with their customers and partners.

A b2b portal for hotels and travel mainly focuses on supply chain management while B2C websites are responsible for selling the products to end user. It needs no more emphasis that these travel portals are vital for your travel business when it comes to promoting your services and assuring quick returns on your profitable investments. Due to web enabled services and adequate industry experience these websites bring to you some best hotel offers for b2b and hence assure you of higher margins as compared to what you would have got otherwise.

Registering yourself with a b2b travel port is not just an advantage but extremely necessary in today’s times when there is such extreme competitiveness and a race for better margins. Thanks to these hotel portals like www.roomsxpert.com the hotel bookings are well taken care of and registered users can avail as much as 30% discount on their bookings.

Source:https://www.prlog.org/12717938-boost-your-travel-business-with-b2b-and-b2c-travel-portal.html

Why Having an Online Hotel Booking is Beneficial for Hotels?

Online world and more importantly, online market is growing at a rapid rate. People are looking for all kinds of services from spa booking to pet care at the ease of a few clicks. The potential for customers is immense and growing manifolds right as we speak. A hassle-free booking for services online is the best win-win situation for both the company and the consumer.

Stats show that more than 57% of travel-related bookings happen online. This fact along with the growth in users should be reason enough for hotels to come up with their online booking system. People are continuously searching for terms online travel booking and travel management etc., and it is sure to grow even better. 

A more detailed rundown on the benefits of having an online hotel booking for hotels are listed below: -

More Bookings

This is an absolute no-brainer. With bookings from different sources like website, Facebook, etc., the numbers are sure to get up. Partnering with online travel agencies helps you to rake in potential customers whereas social media allows you to turn lookers into bookers. Your hotel website along with these sources can effortlessly attract a good number of users and the booking system will turn them into customers. How effectively you leverage this is what matters the most.

No Commissions

When you have your own online booking mechanism in place, there is no need to apply on other websites. While they charge commission on every booking, having your own website or Facebook Page allows you to get top-line revenue completely commission-free. In this way, you become the boss of from where and how much revenue you would like to get.

Low Cancellation Rates

Let’s face it, cancellations are an integral part of the travel industry. With an easy to use online booking portal in-check, customers are less reluctant to cancel their bookings as they would on a non-responsive phone call. While the situation or plan changes can always happen, there is a lesser urge to cancel a booking done with comfort. Providing complete and comprehensive information about all that you offer on the booking system can go a long way in keeping these cancellations to the least.

Branding

As we have it, more than 60% of online bookers go through a hotel’s credentials and website before booking. So be it for the best hotel booking sites for b2b or even for a family trip, people are going to go by your brand image. If you have a few testimonials up then our online booking system will get an automatic credibility boost and gain more visitors. Even just having an efficient booking system in place can get you customers from searches like compare b2b hotel booking system.

Conclusion

The benefits of an online booking system are way more than these but these are the major ones for a start. There are no fixed yardsticks to measure the valuation of a robust and online hotel booking mechanism. A web based Online Booking Engine for Corporates might become to be the best addition to your arsenal and there is only one way to find that out.

Source:https://www.prlog.org/12717269-why-having-an-online-hotel-booking-is-beneficial-for-hotels.html

What Travel Management Companies Can Learn from Leisure Booking Practices?

Online booking system for corporates and enterprises, although a mandate, still offer extremely limited choices, higher rates, antiquated technology and not so convenient user interface. This is the reason many corporate clients get frustrated and book outside the approved tools provided 

The expectation to have an easy booking experience with adequate choices are being torn apart by the high quality user friendly tools that they can use while booking for leisure tourism.

Reports suggest that more than half of corporate clients choose not to book through portals designed for corporate bookings. One of the prime reason for such poor figures is the lack of a travel policy. Online travel booking and travel management is still not taken as seriously as it should by now. Another legit reason can be that the company’s policy requires the employees to book only through a specified agency or use a specific portal. Furthermore, even those that have tools say that they book half or more of the business travel without even using those tools.

The ability to get better prices and way more choices in terms of accommodation are the two prime reasons for business travellers to book off channels.

Another reason can be that regular business travellers may find better rates when they book directly with the hotel online hotel booking sites or through an online travel agency due to their constant deals and cash backs going on.

Hence, for travel management companies for business and enterprises to become successful and run smoothly, they first need to build a strong backup support and customer handling. There also has to be a way to reduce costs and offer higher margins and competitive rates as to what a client gets when he books off the system.

Source:https://www.prlog.org/12716656-what-travel-management-companies-can-learn-from-leisure-booking-practices.html