Benefits of SMM in Blogging

There is no disagreement in the fact that Social media has changed the scenario of SEO and digital marketing. Gone are the days where you could get traffic on from search engines or paid traffic sources. The bloggers today are coming up with new and innovative techniques on strategies of social media marketing to tap in traffic and direct it towards their blogs.

These are the popular social media sites that you can use to your benefit to tap audience for your blog and that too for free.

YouTube

Facebook

Pinterest

Twitter

Digg

Google+

LinkedIn

Reddit

Snapchat

Instagram

The idea of blogging and social media goes hand in hand. In order to have a successful blog, a strong social media presence is necessary. Here is how an effective SMM can help your blog to great extents:

1.Niche oriented traffic for free 

There are numerous websites that will have users that would like to engage with the kind of content you offer. These will magnetise your content, share it with many more audience and your site/blog will hugely benefit from narrowed down targeted traffic for free.

2.Better visibility 

Most bookmarking websites have a ranking system. So, if you have a really good and unique content, you will receive positive signals from that website which will in turn help in driving targeted traffic to your blog.

3.Increase domain authority 

Social bookmarks are given a lot of importance by search engines. If a blog is linked with a popular social media site, it will eventually grow its domain authority.

4.Brand domination 

With so many social media sites, your blog can be converted into a global brand. There are actually some pretty good content marketing companies of Delhi that will help you keep your readers engaged and even talk about your blog. This helps in building a strong reputation for your blog, thereby increasing traffic. 

5.The blog gets a better crawling 

Some of the top companies in SMM can help you get better and even faster crawling on your website. Even promoting old content can help you get a better indexing of your website.

6.Cheaper conversions 

Although SEO experts in India swear by their SEO strategies to drive strategies while some suggest PPC advertising and banner ads which are not just costly but more generic. An effective marketing on social media however can be as cheap as free and at the same time target the right kind of audience. 

The Ultimate Guide to Hotel Marketing – Make Technology Your Best Friend

Like any other business that wants to succeed, hotels need a strong marketing to sell their product (read rooms). In order to market your hotel, why not let technology come to your aid? If you are just starting out, read ahead to take a few quick tips that always seem to work!

1.Understand the buying cycle of traveller 

The first step to market your hotel is to understand the mind-set of your potential buyer. Any prospective buyer, whether leisure, business, luxury or budget would go through these stages!

•Planning

•The actual experience

•After taste

2.Answer his initial queries 

Have a regular blog update on your website that answer usual customer queries. Topics like ‘best places’ or ‘top 10’ can be fruitful in this context. Once the potential customer has decided the location, let technology come to your aid and help you give the hotel an edge.

3.Be visible in his searches 

Use effective google search ads. Use targeted ads that will help you be visible during searches.

4.Reinforce your product when he is making a decision 

If the customer has visited your website already, you can reinforce your product by effective re-marketing campaigns like Facebook.

5.Maintain consistency across all channels 

Remember that the data you provide across various platforms remains the same. Your amenities and facilities listed in various websites that promote you should remain the same. So, make sure if you are marketing yourself as a luxury hotel on one platform, you do not come across as a budget hotel on the other.

6.Register yourself on various booking websites 

In the scenario of such tough competition in today’s world, it is important to be seen as much as you can. Remember, more visibility also implies authenticity according to a customer’s mind-set. If you can register yourself at a corporate travel portal or B2B hotel booking website to ensure more sales. 

7.Pin yourself on the map 

People search things on the go and maps are used way more often than ever. So, make sure you have pinned yourself on the map. This is all the more important if you are a hotel located in a destination spot. This will also benefit you by being seen by unplanned travellers looking for accommodation on the go.

8.Invest in your own website 

While most hotels have their own listings in various online hotel booking websites in India, what they often forget is the need to develop their own website too. Your website should ideally work like your digital hotel, giving a glimpse of experience to the customers that they will actually have staying in your property. If the website is not well designed, has low quality images or take too much time to load. Chances are the client will lose interest in your website.

9.Be mobile friendly 

One cannot stress enough on the importance of being mobile friendly, especially with every one having a smartphone in their hand during their trip. So, having a mobile friendly website is essential for a better customer experience.

10.Be easier to book 

Make sure booking a room at your hotel is not a pain for them. If the customer has to wait ten minutes for the booking page to load or enter unnecessary and irrelevant information, they might just leave and choose some other hotel. At the same time, if you have any offers running, make sure they are easily viewable and applicable.

Once the customer has booked, make sure you do everything possible to give them a delightful stay and memorable experience. This will not only give you a happy customer but he will remember you and market you well. So, go ahead and make a checklist to join hands with technology right away!

Source:https://www.prlog.org/12715710-the-ultimate-guide-to-hotel-marketing-make-technology-your-best-friend.html

Tips To Fetch Best Deals in Last Minute Travel Bookings

If you have been too busy to plan a holiday for an upcoming vacation or long weekend or in case you are of the random last minute planning sorts, here are some ways you can fetch good deals even at the last minute.

1.Check out last minute and live deals on travel portals 

It is of course a good idea to conduct an extensive research for your travel well I advance, but in case you did not, it is not the end of the world. Many travel portals offer last minute deals or live deal section dedicated for flights, hotels and packages. If you are a b2b agent, looking out for last minute deals for your clients, this amazing website offers as much as 30% off on hotel bookings and get you best deals in B2B bookings.

2.Keep shopping for air fares 

If you are looking for last minute deals, keep the search on for best deals even after you have booked your flight. Keep your alerts on for price drops and check for cancellation charges on your booked flights. Most of the airlines want to fill up the last few vacant seats in the last couple of days , this may fetch you a great deal. It may not always be possible during peak seasons so make sure you don’t take much chances when travelling with kids. Another option to get cheap flights is to explore the website of the airline directly and subscribe to their news alerts and get to know as and when a deal comes up.

3.Be flexible 

A great trick to fetching last minute deals is to be a little more flexible with your dates and destinations. The reason being you are more likely to find deals at the eleventh hour if you choose dates and timings that others do not prefer. A mere shifting from a popular airport to a lesser known one will increase your chances to get better deals.

4.There are apps for delayed hotel bookings 

If you are unable to find a suitable hotel, check out the last minute travel apps that can help you find a last minute deal in the city of your choice. Many of these apps are free on google Play store and iOS and have a tie up with a wide array of hotels. They available hotels range from budget to luxuries, just remember to check whether the app supports the city you are travelling to before totally relying on it.

Source: https://www.prlog.org/12714924-tips-to-fetch-best-deals-in-last-minute-travel-bookings.html

Essentials of a B2B Travel Website

Did you know an average visitor spends merely seconds on your website before deciding to stay on it or move to another one? Hence, it is vital that the home page of your website has a high impact and provide easy navigation and useful information in order for your customers to stay on your page. There are essentials, elements and techniques which are essential for your B2B travel website so that your customers can trust you enough to explore what your website has to offer.

1.A clear answer to “what we do” 

To grab an immediate attention from your visitor, it is important that he can clearly identify what are the products and services you offer. To make it more clear, even the most popular brands and companies answer “who we are” and “what we do” to make sure the website visitor knows they have come to the right place. As a B2B travel website, where the competition is extreme, it is all the more important to also mention what makes you stand apart from rest of your peers, your unique selling point.

2.Communicate why you are the best 

Your website homepage is the first impression of your company to any one trying to find out more about you. So, when your potential customers visit your website, they should be able to understand in merely a few sentences the value you are going to bring and why you are the best choice for what they are looking for. A powerful homepage can eliminate the competition then and there, as the customer may not need to search any further.

3.Resonate with the target audience 

Too much of jargon and technical terminologies may complicate even the simplest of websites. So, try to keep it clutter free and simple and make sure the language can be well understood by your target audience by using industry known phrases and languages. Remember, the more natural your website sounds, the more comfortable the consumer will be on your page.

4.Offer a mobile friendly design 

The increasing trend of using smart phone and tablets on the go, your website design has to be mobile friendly too. Chances are if it does not look good on their smart phone, they may not even stay and look ahead, since everyone is looking for ease and comfort in today’s time when everyone is in a hurry. A responsive website will easily resonate with whatever device they are being used on, allowing an easy view without a need to zoom in or scroll right and left. This not only adds to user experience but also helps in SEO!

5.Load quickly and smoothly 

In order to increase your SEO rankings, make sure your website loads quickly with all the images and videos, if available. A slow website not only makes the visitor lose interest but also creates a negative impression of your company.

Source:https://www.prlog.org/12714681-essentials-of-b2b-travel-website.html

How Travel Agents Can Benefit From B2B Travel System

All around the world, B2B booking systems are providing incredible growth opportunities and various benefits to travel agents. It enables them to reach a mass audience which otherwise may not be easily achievable. It helps the travel agencies in generating higher sales and considerably higher amount of leads to work on, an absolute necessity to survive in the thriving competition in travel market and earn sufficient profits. Besides that, it also enables the travel agents and registered partners to book travel products on a simplified platform and simplifies the documentation process and bookings. For the myriad of benefits it offers, B2B travel booking system is one of the most crucial component in achieving success by enhancing their revenues and sales.

This is why so many travel agencies are looking forward to hire the services of a reliable B2B booking portal such as RoomsXpert.com to achieve higher margins.

If you are still not convinced, here are some ways travel agents can benefit out of a tie up with B2B travel booking system:

1.An array of information to the travel agents 

The most important benefit you get out of registering with a B2B travel portal is that the travel agent has an access to every information required about the package which makes it possible to have transparency in transactions. A good B2B travel website makes it possible to manage all bookings and reservations on one single platform and also provides regular updates on price changes and upcoming deals. 

2.Offers a variety of services 

A good corporate travel portal allows its agents an access to a variety of services like flights, hotel bookings, transfers etc. it also allows you to make new reservations and at the same time keep a track of previous sales.

3.Sales promotion 

Most B2B travel portals allow you to access and promote their sales offers in order to attract potential customers. This enables the travel agents to generate more leads and sell the product at a higher margin.

4.Improved way of communication 

A good and smooth communication leads to better customer support and appropriate and timely service. The travel booking system helps in maintaining efficient communication between all channels by automatic emails and confirmation of bookings.

5.Easy documentation 

A travel booking system helps in easy generation of invoices, confirmations and product information required by the agency to provide it to its customers for their flight, hotel and services bookings.

B2B travel booking systems can take many forms. RoomsXpert is one fine B2B hotel booking portal in India providing to its customers huge margins on hotel bookings. Their wide channel of tie ups and absolute transparency makes it one of the best travel booking system in India.

Source:https://www.prlog.org/12713526-how-travel-agents-can-benefit-from-b2b-travel-system.html

Simple Yet Effective Tips for Choosing Hotels for Corporate Tours

Corporate trips are common for the employees in the corporate sectors. In their trips, they basically have to meet outstation clients and give presentation to them. Crucial business deals are often finalized on the corporate tours. Though business traveling is a common thing, lack of good B2B travel website is always a disappointment for the small scale businesses. Hotels that are frequently visited by normal tourists are not the right places for business travelers. Corporate travelers need a more professionally designed hotel, which furnishes all sorts of contemporary facilities to the guests. This is where a perfectly designed corporate travel portal can help. 

In the following section, we shall basically discuss about the tips or tricks that one should keep in mind when opting for booking for hotels for a business trip.

Location of the Hotels

Proximity or closeness to the major business centers or commercial hubs of the city is the most important thing. That means the hotel should be easy to be accessed from the major business points or commercial junctions of the city which you have chosen for your business travel. Location also depends upon many other factors. For example, clients usually have their own office spaces. The hotel you choose should feature easy accessibility to the area where clients’ offices are located. At B2B travel portal, users can easily find an option for filtering location of various hotels or properties. Filter the areas as per your preference and then you shall be able to find the best hotels for the business travelers in that place.

Facilities at the Hotel

Facilities at the hotels should be checked before finalizing the booking for rooms. Facilities should be analyzed in two tiers by the business travelers. At the first tier, basic facilities are required to be checked. These facilities are expected by any travelers. For example, there must be well furnished rooms with attached bathrooms, sincere room service, effortless hygiene level inside the rooms, doctor on call service, emergency calling facilities, fire alarm, CCTV camera, etc.

At the second tier, one has to analyze the facilities that suit the business traveling purpose. There must be Wi-Fi facility for 4 hours. Parking space should be there so that clients can come to visit and park his or her car without any worries. Conference room with audio visual support must be present otherwise such hotels are not ideal for business travelers.

Getting Affordable yet Comfortable Rooms

Sending employee for a corporate trip is a matter of expense for all businesses and small scale businesses find it difficult to cope with such high expenses. Thus, they seek hotels that offer perfect facilities and comfortable rooms at the most affordable budget. Is that possible to get such hotels at affordable price? Well, with professional B2B travel website it is not difficult to find such a hotel.

Source:https://www.prlog.org/12712225-simple-yet-effective-tips-for-choosing-hotels-for-corporate-tours.html

Try These Apps, See How They Assist You in Your Business Trip

For a business trip, a number of aspects have to be looked after and booking a hotel for your stay can be a tedious task at times. If you concur with what has been stated, you must opt for online travel booking and travel management and for booking a hotel, you must make use of an online portal that offers the best deals in B2B booking.

Apart from an online booking engine for corporate and enterprises being a useful tool for business travel, a number of apps are also available out there these days that ease your business travel while also making it more productive. 

1. Concur

Concur is a travel/expense management app that has a number of expense management tools. That’s not all, it can even sync with your office for necessary approvals and moreover, it lets you easily export expense reports.

2. Trip It

Trip It is meant for planning itineraries. For easy access, it stores all your various reservation numbers in one place. Using Trip It is quite simple, just forward your reservation confirmation emails. In response, Trip It will build a master itinerary that will have everything you need.

3. Circle back

Circle back is a perfect app for business travel. It maintains all your contacts, brings them together in one place and keeps them accurate (with letting any duplicates build up) and updated. Equipped with a slick business card scanning and email sig capture, it even notifies you when there are changes, so that you can get in touch with potential prospects as soon as they start in on new decision-making positions.

4. Sky scanner

Although a number of apps are available for flights, car rental and hotel booking, one that compares bookings, finds the best price and books in app is rare to find. Well, Sky scanner does exactly that for you. It emerges as a savior when those “unexpected” trips arise and you want to book on-the-go.

5. Docusign

Docusign is designed for making the execution of contracts simple and mobile. Executives, especially of the rank of chief business officer of an organization are likely to find this app immensely useful since their lives are filled with contracts.

6. Handshake

Handshake allows reporting of sales back to your business automatically for processing by allowing an entire sales-order process to occur in an attractive app. In addition, it also lets one glance at important client information (previous orders, account assignments etc.) on-the-go.

7. Asana

Asana is indispensable for those who manage a team with deadlines and output goals. You may be anywhere in the world but teamwork and deadlines loom. Asana lets you communicate with your team, view deadline progress and escalate/manage tasks from anywhere.

8. Google Drive

Whether it is sharing of documents, tracking your teams’ output or reviewing or adjusting your content calendar to know what’s coming, Google Drive is your app. It lets you collaborate and review with your content team anywhere.

Source: http://www.prfree.org/news-try-these-apps-see-how-they-assist-you-in-your-business-trip-547578.html